OpenAI announced October 5 that it will test a new visual ChatGPT Ads format during image generation in the United States later this month. The company says ads will be labeled, separated from generated images and will not influence ChatGPT answers.
Measurement and brand-suitability systems expand
OpenAI added conversion-data integrations with Hightouch, Tealium and LiveRamp, plus attribution and measurement partners spanning web, app and incrementality analysis. It is also piloting brand-suitability evaluations with DoubleVerify and Integral Ad Science.
The new format is a meaningful follow-up to OpenAI’s September expansion of ChatGPT Ads across Southeast Asia and Taiwan, so this edition updates the existing canonical article. Reach, performance and privacy statements remain OpenAI and partner claims rather than independently audited results.